Introduction

Eco-friendly products are everywhere—but how do you know if they’re truly sustainable or just clever marketing? Greenwashing is real, and many brands throw around buzzwords like "organic" and "biodegradable" without backing them up. This guide will help you cut through the noise and spot products that actually benefit the planet.

1. Check for Legitimate Certifications

Not all eco-claims are created equal. Look for certifications from recognised organisations like:

• FSC (Forest Stewardship Council) – Ensures responsible forestry practices.
• Fair Trade – Supports ethical production and fair wages.
• GOTS (Global Organic Textile Standard) – Guarantees organic fabric sourcing.
• Cradle to Cradle Certified™ – Evaluates products for sustainability across their life cycle.

If a brand makes sustainability claims without any certification, dig deeper.

2. Read the Ingredients or Materials List

Eco-friendly means using materials that are:
✅ Sustainable (e.g., bamboo, organic cotton, recycled metals)
✅ Non-toxic (free from harmful chemicals like BPA and phthalates)
✅ Biodegradable or compostable

If you see vague terms like "eco-plastic" with no details, it’s a red flag.

3. Investigate the Brand’s Transparency

Genuinely sustainable brands are open about their processes. Check their website for:

• Where and how their products are made.
• The environmental impact of their production.
• Any sustainability reports or goals.

If the details are missing, they might be hiding something.

4. Look Beyond the Packaging

A brand might use "green" colours and nature-inspired imagery, but that doesn’t mean the product is sustainable. Check if:

• The packaging is minimal and recyclable.
• They offer refillable or reusable options.
• They avoid unnecessary plastic.

5. Research the Company’s Ethics

Some brands produce "eco-friendly" items while engaging in unethical labour practices. Look for brands that:
✅ Treat workers fairly and pay living wages.
✅ Have ethical supply chains.
✅ Give back to environmental causes.

Conclusion

Being an informed consumer takes effort, but it’s worth it. By looking beyond labels and marketing, you can support brands that truly prioritise sustainability. Next time you shop, ask yourself: Is this really eco-friendly, or is it just good marketing?